You know sometimes some small details play some important role in your business such a role is played by a logo. You must be thinking of how it affects your business. So, come let’s discuss this.
Do you know that a human being gives less attention than a fish? Yes, a human doesn’t look that attentively at a single thing because you know we are too busy these days.
They don’t even look for 2 seconds and reading out a name under 2 seconds is tough and that’s where a logo comes handy. Basically, your logo defines your purpose and your ideology.
Customers these days judge businesses from its looks just think a person will not go to a stall if there’s an even a small shop with a logo on its billboard.
So, you get one chance to convince your customer to cash him out and a logo is a company’s first introduction to consumers. If designed well, it can make public interested and invite them to learn more about the company; if not, you’ve just kicked out a potential customer base and basically tanked your business.
Another thing is that your logo serves as the foundation of your business. The color, fonts, tones describe the story you want to tell whereas you can’t do much experimentation with name, the logo is best to experiment with.
These elements will later translate onto all of your branding materials – business cards, websites and you just name it – creating a concrete, marketable brand identity.
You know humans are bad with memorizing names or words but what they are good with are is memorizing pictures. Kids are shown pictures to memorize things. So, that’s what logo is for, inserting your brand inside people head’s so they never forget what’s your brand about and if they see it anywhere they come towards it.
Your brand is not alone in the market. There can be 50 more restaurants but yours will be the only one committed to sustainability with a green, earthy logo that delivers a good impact on consumers.
A well-designed company logo can communicate everything from the company’s background to their mission through the right colors and fonts.
We told a lot about making it stylish and colorful which translates to funky but don’t make it too stylish that when people see that they’ll be like “Yuck, What’s this shit “
“The ubiquity of logos, and their great power to unlock memories, feelings, and associations, are the product of 150 years of exponential growth in the field of advertising and corporate communications.” – Michael Evamy
This isn’t to imply that your logo needs to necessarily distinguish what you do or sell — for instance, in case you’re a financial organization, you don’t have to put dollar signs or piggy banks in your logo.
Yet, what your logo needs to do is convey your identity, utilizing obvious cues like hues, textual styles, images, shapes, and mottos. Furthermore, it needs to do it such that’s basic, clear, and versatile crosswise over mediums.
At last, delivering a fantastic product or service is your top priority where the logo is a support system, helping you gain visibility, trust, and goodwill.